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April 2025
The global personalized/customized skin care market size accounted for USD 25.35 billion in 2024, grew to USD 27.47 billion in 2025, and is expected to be worth around USD 56.53 billion by 2034, poised to grow at a CAGR of 8.35% between 2025 and 2034.The demand for personalized skincare is attributed to the rising skin health awareness among individuals, creating a business ground for new products.
Personalized or customized skincare refers to a routine that uses skincare products tailored to an individual's specific skin health, genetics, lifestyle, and goals. The demand for these products is increasing due to their effectiveness, which helps in tailoring specific individual goals. The personalized/customized skin care market is growing rapidly, where companies are offering various products which are suitable for various skin types like oily, dry, sensitive and others. The rising adoption of customized skincare is also increasing the demand for ingredients like hyaluronic acid, antioxidants, peptides, retinol and others. The personalized approach is also gaining significant popularity, which can help in providing better outcomes for the individuals.
The rising social media and celebrity influence is been playing a crucial role in attracting a significant consumer base in the skincare industry. The consumers are adopting the use of skincare products, getting influenced by the awareness and benefits of a skincare routine in their daily lives. The personalized/customized skin care market is growing rapidly, where dermatologists and influencers are sharing detailed insights about various products that boost consumer engagement. The celebrity influence also helps the companies expand rapidly due to their popularity among individuals. The changing lifestyles are also influencing individuals to use products where the companies are investing in digital marketing to expand their product popularity.
| Report Attributes | Details |
| Market Size in 2025 | USD 25.35 Billion |
| Expected Size in 2034 | USD 56.53 Billion |
| Growth Rate | CAGR of 8.35% from 2025 to 2034 |
| Base Year Of Estimation | 2024 |
| Forecast Period | 2025-2034 |
| Dominant Region | North America |
| Segment Covered | By Product,Category,Price RangeConsumer, Group,Distributional Channel,Region |
| Key Companies Profile | L'Oreal Perso,LUMAVERA Custom Blends,Proven Skincare,Skin Authority MySkinBuddy,Aptar Beauty+Home,Atolla,BareMinerals Made-2-Fit,BIOeffect,Curology,Function of Beauty,Johnson & Johnson,Kiehl’s Apothecary Preparations,Skin Inc. My Daily Dose,SkinCeuticals Custom D.O.S.E,Urban Natives Pvt. Ltd.,Younique Uology, |
The rising emergence of technologies like Artificial Intelligence (AI) and Machine Learning (ML) is playing a transformative role in the skincare industry. The companies are investing in AI, which helps individuals analyze and diagnose their skin conditions with real-time feedback. The rising smartphone users is helping the companies to expand their AI capabilities due to higher consumer engagement. AI is using consumer data like age, lifestyle, climatic conditions, skin type and others to create a personalized product recommendation. The rising demand is creating significant popularity in the skincare products, where the sales of products like facial masks, serums and other products are increasing. Additionally, the use of AI is increasing in applications where the chatbots are providing 24/7 services to patients at their convenience.
The rising adoption of skincare products and routines is being widely adopted in the urban areas where the companies are making significant revenue. The personalized/customized skin care market may face certain challenges due to the limited skincare awareness in the underdeveloped which restrains the market growth. Additionally, the population is also not familiar with AI, which could also affect the market growth. As the majority of the companies are going digital, the limited digital marketing scope in these regions may also restrain the market growth.
North America dominated the global personalized/customized skin care market by contributing the largest revenue share in 2024. The dominance of the region is attributed to the well-established skincare and beauty industry in the US and Canada. The rising disposable incomes have played a major role over the years, influencing the growth of personalized skincare products and routines. The dermatologists are also expanding rapidly as individuals seek skin aesthetics. The rising investments in the healthcare industry are also creating business opportunities for skincare clinics.
The country also leads in AI, which is creating a significant business ground for companies in the US. Additionally, the rising influence of daily blogging is helping majorly in influence individuals to adopt personalized skincare routines in their day-to-day lives. The rising demand for skin treatments in the country is also anticipated to boost the use of daily products of sunscreen, serum, etc.
| By Region | Revenue Share 2024(%) |
| North America | 38.45% |
| Asia Pacific | 20.12% |
| Europe | 18.98% |
| Latin America | 12.35% |
| Middle East And Africa | 10.19% |
Asia Pacific is anticipated to grow at the highest CAGR during the forecast period of 2025 to 2034. The skincare industry in the region is mainly influenced by countries like South Korea, which is marking significant growth for Korean skincare products. The rising urbanization is helping these companies to attract more consumer base as they are more likely to spend on these skincare products. The personalized/customized skincare market is anticipated to rise rapidly as e-commerce is marking commendable growth, which improves the business in the developing regions. The rising investments from Japanese companies are anticipated to boost the demand for AI in skincare, to boost the influence of the products in the region.
China remains a dominant player in the Asia Pacific market due to the rising AI capabilities in the country, which is attracting significant investments from global companies. The local brands are also expanding where the e-commerce base dominates on the global stage.
The moisturizer segment accounted for the largest revenue share in personalized/customized skin care market in 2024. The products play a crucial role in hydrating the skin as it is formulated with emollients, humectants, and occlusives. The dominance of the segment is attributed to the wider popularity among all age groups, as they use it in their daily skincare routines. The personalized/customized skincare market is growing rapidly as companies are innovating personalized products for various individuals with oily skin, oil-free and others. The rising adoption of moisturizer on a basic level is also leading towards the infusion of SPF, which would also provide sun protection to individuals.
The face serum segment is anticipated to grow at the fastest CAGR during the forecast period of 2025 to 2034. The product helps with anti-aging, hydration, and acne control, which is gaining significant popularity in recent times. The personalized skincare routines are influencing the growth of these products, which are designed to target a specific goal. The rising prevalence of acne and anti-aging is leading towards an increase in dermatologist visits, which would help in creating a business demand in the personalized/customized skincare market. The rising outgoing population is preferring face serums due to their lightweight and fast-absorbing nature.
The face care segment contributed to the significant revenue share in 2024. The rising consumer awareness about face care is leading towards the increasing demand for products like sunscreen, moisturizer, serum, cleansers and many more. The rising face aesthetic trend among individuals is also creating a massive business base for the companies. As a result, the companies are making significant investments in face care, where individuals are also seeking AI-based applications to improve their facial aesthetics. The rising influencer collaboration is anticipated to boost the demand for these products among individuals from developing regions.
The body care segment is anticipated to emerge at the fastest CAGR during the forecast period of 2025 to 2034. The rising social media usage is playing a crucial role in raising skin health awareness among individuals. The personalized/customized skincare market is expected to grow rapidly as beauty brands are innovating products based on skin types. The rising disposable income is expected to raise the demand for luxurious body care products in the developed economies. Additionally, these beauty brands are adopting clean-label products, which helps them attract a wider consumer base.
The medium segment generated the highest revenue share for personalized/customized skin care market in 2024. The dominance of the segment is attributed to the rising consumer preferences towards quality products at affordable prices. The personalized/customized market is anticipated to grow more rapidly as companies are investing heavily to develop a variety of quality products. The global companies are also introducing lower quantity products, which would increase the middle-class consumer base. These companies are going through retail channels, which would help them in providing various products at an affordable price.
The women's segment marked its dominance by generating the highest revenue share in 2024. The dominance of the segment is attributed to the wider beauty care industry influence around the globe, which has managed to attain dominance over other consumer groups. The personalized/customized skincare products are growing rapidly as women have adopted skincare routines at a higher level. This is leading towards the rising investments of companies towards the women’s skincare segment. The social media platforms are also dominant in women’s beauty care, which is expected to maintain its dominance over the upcoming years.
| By Consumer Group | Revenue Share 2024(%) |
| Women | 71.85% |
| Men | 18.45% |
| Kids | 9.70% |
The male segment is anticipated to grow at the highest CAGR during the forecast period of 2025 to 2034. The rising grooming awareness is influenced by social media platforms, which are creating significant business opportunities for companies. The rapid growth in the male segment is leading towards technological adoption, which analyzes the consumer trends and preferences which would help the market grow more effectively.
The offline segment accounted for the highest revenue share in 2024. The dominance of the segment is attributed to the in-person assessments in the shops, which enable the consumer to make more confident decisions. The personalized/customized skincare market is growing rapidly, where brands are increasing their collaborations with brands like medical stores, which help in increasing the consumer base. The rising disposable income is also leading towards the innovation of luxurious skincare products.
The online segment is anticipated to grow at the highest CAGR during the forecast period of 2025 to 2034. The rapid expansion of e-commerce platforms like Amazon, Sephora and many others is significantly helping the companies to sell their products through the internet. The hectic work lifestyle is also a major factor where consumers prefer product purchasing through mobile phones. As a result, the companies are innovating AI platforms which would help individuals select their personalized products according to their needs.
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