Nail Care Products Market Size, Companies & Research Insight (2025 - 2034)

Nail Care Products Market Analysis and Business Model Innovation

The global nail care products market size was valued at USD 23.71 billion in 2024 and is estimated to reach around USD 39.55 billion by 2034, exhibiting a compound annual growth rate (CAGR) of 5.25% during the forecast period 2025 to 2034. The trending fashion for unique nail polish and consumer awareness about organic natural care products have driven the market demand.  

Nail Care Products Market Key Takeaways

• The Asia-Pacific nail care products market size is accounted at USD 10.42 billion in 2025 and is forecasted to hit around USD 16.54 billion by 2034, representing a CAGR of 5.27% from 2025 to 2034.
  
• The Asia-Pacific dominates the nail care products market with the largest revenue share of 41.77% in 2024,Factors such as rapid urbanization and increased globalization have heightened the demand for nail care products that not only enhance personal appearance but also promote nail health.
  
• The North America is expected to register the highest growth rate over the forecast period. The region is witnessing continuous innovation in artificial nail offerings, with manufacturers regularly introducing new designs, vibrant colors, and innovative application methods.
  
• The Europe has held revenue share of around 31.11% in 2024.
  
• By product, the nail polish segment led the market in 2024 with a revenue share of over 75.11%. This trend is largely driven by the increasing popularity of nail art among consumers, particularly millennials who enjoy experimenting with their nails at home. 
  
• By product, the artificial nail and accessories segment is expected to expand at the fastest CAGR of 5.75% from 2025 to 2034.
  
• By end-use, the household segment held the largest revenue share of over 70.44% in 2024 and is expected to expand at the fastest CAGR from 2025 to 2034. Key factors influencing consumer purchasing decisions include the affordability of products, ease of use, and the accessibility of these items. 
  
• By end-use, the salon segment is expected to expand at a CAGR of 4.85% from 2025 to 2034.The burgeoning number of salons offering professional nail services worldwide is facilitating this expansion. 

Nail Care Products Market Market Overview 

Personal Hygiene and Grooming Awareness Rules Out As an Advantage for the Market

The nail care products market is experiencing significant growth, largely influenced by increasing awareness of personal grooming, the pervasive impact of social media, and a rising demand for nail care solutions that are both visually appealing and health-conscious. Consumers today are placing greater emphasis on personal hygiene and appearance, which has led to a notable spike in the demand for a variety of nail care products.

Social media platforms such as Instagram, TikTok, and YouTube have become vibrant communities for nail art and trend-sharing, significantly amplifying consumer interest and leading to the widespread adoption of innovative products. Furthermore, the trend toward performing nail care at home, rather than relying solely on professional salons, is gaining momentum, allowing individuals to customize their nail care routines.

The fundamental goals of nail care encompass maintaining cleanliness and preventing harm, as well as avoiding infections and injuries. Good nail care enhances the overall beauty of the nails while preserving the integrity of the surrounding skin, facilitating the detection of any abnormalities that may arise. Proper nail maintenance involves trimming nails close to the skin and ensuring cleanliness to curtail bacterial growth and transmission. Engaging in regular nail care is not merely a cosmetic endeavor; it plays a vital role in reducing the risk of medical complications stemming from inadequate hygiene practices.
 
This includes systematically trimming and shaping fingernails and toenails, along with diligent cuticle care. Adopting good hygiene practices is essential for minimizing the spread of infectious diseases, which can significantly benefit children’s health and well-being, ensuring they remain healthy and less prone to missed school days due to illness. For families, maintaining robust hygiene practices often translates to reduced healthcare spending and improved quality of life.

Innovation, Consumer Demand & Drivers in Nail Care Products Market

Aesthetic, well-maintained nails can contribute to a sense of composure and readiness in daily interactions. The nail care products market thrives on this growing consumer focus on self-care, beauty trends, and personal grooming, where social media influencers play an instrumental role in promoting nail care products and educating audiences about nail health trends. There is a notable increase in consumer awareness about nail health, leading to a demand for strengthening and protective products. 

The rise of e-commerce platforms has streamlined access for consumers, providing a vast array of nail care products and services online. A primary driver behind the boom in the nail care industry is heightened consumer consciousness about grooming and self-care routines. Individuals are more mindful than ever about their appearance and hygiene, culminating in increased expenditure on nail care items and services. Social media and beauty influencers significantly contribute to this trend through digital marketing, educating consumers about nail health, emerging trends, and innovative products.

Nail Care Products Market Trends

• Seiko Epson has made a strategic investment in the emerging US cosmetics startup Blank Beauty to collaborate on the development of innovative robotic kiosks. These kiosks will allow customers to mix their nail polishes, enabling them to create unique, custom colors tailored to their personal preferences. This investment was facilitated through corporate venture capital, although the specific financial details have not been disclosed. The partnership seeks to deploy these advanced machines in retail environments in Japan and potentially expand their reach to markets worldwide.
• In another significant development within the beauty industry, Helen of Troy, a well-established consumer goods company based in the United States, has announced its acquisition of the popular nail care brand Olive & June for a substantial $240 million. This acquisition signifies a growing trend in the beauty sector, where established companies are eager to enhance their portfolios by integrating innovative and trendy brands that resonate with consumers.
• Nails.INC, recognized as a global leader in nail innovation, is once again reshaping the beauty landscape with the introduction of its groundbreaking product, "It's Topless." This innovative nail polish is marketed as the first-ever 4-in-1 solution, combining multiple benefits into one product. Impressively, 87% of testers reported satisfaction with its glossy finish, resistance to tip wear, and minimal chipping after six days of application, highlighting its superior performance in the competitive nail polish market.

Nail Care Products Market Report Scope

Online Platforms and Advanced Craft Techniques to Offer Opportunity

The nail polish industry presents a wealth of opportunities, fueled by the surging interest in nail art as a form of self-expression and the rising demand for beauty and wellness products, including nail care and salon services. Those working in beauty retail settings or online platforms have the opportunity to provide valuable advice to customers on the latest nail polish products and trends, tapping into the growing online shopping landscape that enables brands to reach a larger audience.

Nail technicians are now able to unleash their creativity fully, employing techniques such as intricate hand-painting, stamping, and the use of 3D embellishments to craft stunning nail designs. As individuals increasingly prioritize personal grooming and self-care, there has been a notable upsurge in the demand for nail care products and services that cater to these growing needs. Additionally, social media platforms and beauty influencers play a pivotal role in promoting nail care trends and products, enhancing consumer awareness, and driving demand. The popularity of nail art and customization is on the rise, allowing individuals to express their unique styles and personalities through their nails. 

Furthermore, consumers are becoming more discerning, seeking out vegan, cruelty-free, and sustainable nail care products that align with their values. The trend toward holistic well-being also extends to nail care as shoppers increasingly look for products that support healthy nails and skin, emphasizing a comprehensive approach to beauty and health. 

The increasing awareness surrounding environmental issues is driving a significant shift in consumer preferences, particularly within the nail care industry. More individuals are now actively seeking products that are not only cruelty-free but also environmentally sustainable. As a result, manufacturers are under mounting pressure to reformulate their products, embrace sustainable practices, and enhance the transparency of ingredient labeling to align with these evolving consumer demands. 

Nail Care Products Market Segment Insights

By Product Insights

Among the various segments, nail polish stands out as the largest contributor to market share in 2024. The surge in the launch of vegan and chemical-free nail polish options has further bolstered demand within this category. Additionally, the emergence of gel-based nail polishes, introduced by both new entrants and established brands, is anticipated to positively influence the growth of this segment in the foreseeable future.

In contrast, the artificial nail and accessories segment is poised for rapid expansion, driven by the rising influence of social media and the proliferation of online tutorials that promote nail art and DIY manicures. The growing fashion and beauty consciousness, especially among millennials and Gen-Z consumers, coupled with the ease of application of these products, is propelling demand for artificial nails and accessories. 

By End-Use Insights

Focusing on end-use categories, the household segment currently holds the largest share of revenue and is anticipated to emerge as the fastest-growing segment.  The wide distribution of nail care products through retail stores, beauty salons, pharmacies, supermarkets, and dedicated company outlets has significantly contributed to their mainstream acceptance.

Nail Care Products Market Share, By End Use 2024 (%)  

Meanwhile, the salon segment is also expected to see considerable growth. Furthermore, the rise of mobile salon applications that provide convenient home service options is likely to enhance the appeal and availability of salon services, further boosting industry growth throughout the forecast period.

By Regional Insights

Geographically, the Asia-Pacific region commands the largest share of revenue in the nail care market. Asian consumers are particularly passionate about nail art and tend to embrace global style trends, leading to an increased appetite for diverse nail art accessories, colors, and intricate patterns.

Additionally, the growing influence of K-beauty (Korean beauty) and J-beauty (Japanese beauty) trends, which emphasize comprehensive skincare and grooming routines, has significantly transformed the nail care landscape in this region. Additionally, rising disposable incomes are seen to offer a potential to the market. 

On the other hand, North America is recognized as the fastest-growing market for nail care products.  Effective marketing campaigns and strategic promotions by retailers and manufacturers are enhancing consumer awareness and interest in artificial nails. Moreover, the expansion of e-commerce platforms has made a wide array of artificial nail supplies more accessible than ever, contributing to increased product visibility and overall market growth.

Nail Care Products Market Recent Developments 

Sally Hansen®

• Innovation- In an exciting move, Sally Hansen® is set to unveil a new nail polish collection in August 2024 in collaboration with Warner Bros. This collection, aptly named the NEW Miracle Gel™ Beetlejuice Beetlejuice collection, features an eclectic assortment of vibrant colors inspired by the iconic film, designed to deliver a long-lasting manicure that is perfect for showcasing to fans of the beloved "Ghost with the Most." 

JW Anderson

• Innovation- Following suit, JW Anderson announced to introduce a unique collection in December 2024, inspired by the whimsical theme of balloons, in partnership with the beauty and lifestyle brand Pleasing. This uplifting capsule collection will include a special edition range of metallic nail polishes available in five stunning shades, complemented by playful nail stickers and decals. This collaboration marks JW Anderson’s inaugural exploration into the beauty space, promising an exciting addition to the nail care market.

Nail Care Products Market List of Top Companies

• L'Oréal Groupe
• AMERICAN INTERNATIONAL INDUSTRIES
• Coty Inc.
• Olive & June
• ORLYInternational, Inc.
• The Estée Lauder Companies
• Creative Nail Design Inc.
• NSI Nails
• LCN USA
• Cosnova GmbH (essence)

Segments Covered in the Report 

By Product  

• Nail Polish
• Artificial Nail & Accessories
• Others 

By End-use 

• Salon
• Household

By Region

• North America
  
  • U.S.
  • Canada
  • Mexico
• Europe
  
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  
  • China
  • India
  • Japan
  • South Korea
  • Singapore
• Central & South America
  
  • Brazil
• Middle East & Africa
  
  • South Africa