The global electric shavers market size accounted for USD 12.51 billion in 2024 and is predicted to increase from USD 13.10 billion in 2025 to approximately USD 19.90 billion by 2034, expanding at a CAGR of 4.75% from 2025 to 2034.The demand for electric shavers is attributed to changing lifestyle patterns, which are creating multiple opportunities for time-saving and convenient products.
An electric shaver refers to a personal grooming device specifically designed to remove body hair from various parts of the body, such as the face, head, and other areas. The electric machine uses blades that provide a safe mechanism, protecting the user through the foil, unlike manual razors. The electric shavers market is growing rapidly, where consumers are opting for self-grooming solutions at their homes. There are various shavers, like foil, rotary, wet and dry, which provide different functionalities. The consumer base is adopting these shavers as they help them save additional time and effort. The companies are also designing these products in such a way that they ensure the user's safety.
The growing popularity of the beard trend on social media is one of the major drivers in the electric shavers market, which is influencing the growth. The growth of beard trends among celebrities, athletes, and other influencers is marking a significant trend that is promoting the various beard styles. Additionally, the rise of social media has also promoted grooming on a higher note, which is leading towards the increasing use of shavers. Moreover, the younger generations, especially Gen Z’s are actively seeking these grooming tools to shave their beards and other body parts regularly. The companies are heavily investing in these platforms, which is helping them to attract a larger consumer base.
| Report Attributes | Details |
| Market Size in 2025 | USD 13.10 Billion |
| Expected Size in 2034 | USD 19.90 Billion |
| Growth Rate | CAGR of 4.75% from 2025 to 2034 |
| Base Year of Estimation | 2024 |
| Forecast Period | 2024-2034 |
| High Impact Region | Asia Pacific |
| Segment Covered | By Product, By Power Source, By Price Range, By End Use, By Distribution Channel, By Region |
| Key Companies Profile | Braun,Andis,Havells,Manscaped,Panasonic,Philips,Remington (Spctrum),Runwe pro,Sencor,Conair,HattekarHavells,Manscaped,Panasonic, Philips,Remington (Spctrum),Runwe pro,Sencor,SweetLfVega professional,VGR,wahl |
The rising use of battery-based devices and tools is rapidly increasing in recent times, which is leading towards significant investments for more improvements. The electric shavers market is anticipated to gain significant importance, where companies are investing in lithium-ion to allow users a smooth experience without the need for regular charging. This is helping the consumers to use these shavers while travelling too, which can ease the convenience.
The rapid technological advancements are also anticipated to mark growth in the wireless charging solutions, which can increase the convenience of consumers. Additionally, the companies are playing a master stroke by focusing on eco-friendly batteries, which can attract significant support from the regulatory bodies and governments. For instance, Philips Series has launched a Qi Wireless Charging Pad, which can be used in various devices like phones.
Restraint
The grooming industry has been significantly evolving in modern times, but there are still some factors which may hamper the market growth. the lack of social media and advertising influence in the rural areas is playing a restraining role in the electric shavers market, as consumers are more inclined towards traditional shaving methods. Additionally, the companies are launching new advanced models, which are higher in cost due to advanced battery and smart solutions that increase the overall costs.
Asia Pacific dominated the global electric shavers market by generating the highest revenue share in 2024. The dominance of the region is attributed to the higher populated countries like India, China, and Japan, which use these products on a large scale. The middle-class population is also increasing rapidly, which is allowing the businesses in the region to excel rapidly. There is a cultural base of grooming in some countries like South Korea and Japan, which stands as a major influencing factor of the market.
China remains the prominent player in the Asia Pacific market due to their advanced manufacturing capabilities. Additionally, the local companies in the country also influence the middle-class population, which helps them attract a wider consumer base. The electric shavers market is expected to grow more rapidly as Chinese companies like Xiaomi are making a global presence.
North America is anticipated to grow at the highest CAGR during the forecast period of 2025 to 2034. The growth of the region is attributed to the higher social media influence in countries like the United States and Canada, which is helping the region grow. The electric shavers market is anticipated to expand rapidly as the e-commerce presence is also growing rapidly, which can help in the expansion of the consumer base. Additionally, the industries in the region also influence the global stage, which can attract more investments from global companies.
The United States is the dominant player in the North American market due to the availability of advanced technologies that help in product advancements. The electric shavers market is anticipated to grow rapidly as the companies in the country are aiming to develop smart technologies which can improve the functionalities of the device. Additionally, the rising e-commerce influence is also anticipated to be a game changer in the upcoming years.
The rotary segment marked its dominance by generating the highest revenue share in 2024. These shavers include two or three circular heads, which are designed for thicker hair density. The electric shavers market is growing rapidly, as it is ideal for use on individuals who don’t shave regularly. The companies are designing products in such ways that help the consumers use these products with less maintenance. The rapid technological advancements are helping companies to invent advanced solutions like Bluetooth and other technologies in these devices.
The wet & dry segment is anticipated to grow at the highest CAGR during the forecast period of 2025 to 2034. These shavers are designed in a format where they can be used on dry and wet skin with shaving creams and gels. The electric shavers market is growing rapidly, where companies are innovating waterproof shavers to target this consumer base. Many consumers are preferring wet shavers, which can help in preventing skin irritation on various body parts like the face, arms, head and others. The changing lifestyle patterns is reducing the traditional salon visits, which is anticipated to raise more demand for these shavers in the upcoming years.
The cordless segment accounted for the largest revenue share in 2024. The dominance of these shavers is attributed to the convenience, which allows usage without the requirement for plugging into a power outlet. The electric shavers market is expanding rapidly as urbanization is witnessing its peak, where consumers are using these products in their daily lives. The companies are advancing on lithium-ion batteries, which can help in the improvement of these shavers that can be operated for a longer run without the requirement for constant charging. The rising travel activities are also anticipated to play a game-changing role in the upcoming years, boosting the usage of cordless products.
| By Power Source | Revenue Share 2024 (%) |
| Corded | 33.55% |
| Cordless | 66.45% |
The corded segment is anticipated to register steady growth during the forecast period of 2025 to 2034. These shavers are operated by being plugged into a socket, which makes them dependent on the power supply. These shavers are usually more affordable than the electric one’s which have been leading towards these shavers in the underdeveloped economies. The limited technological awareness in the underdeveloped regions is anticipated to create a demand for these shavers in some particular areas.
The medium segment generated the highest revenue share in 2024. The dominance of the segment is attributed to the wider consumer base in the developed and developing economies, who are preferring products that maintain the balance between the features and costs. The electric shavers market is witnessing significant investments as the middle-class population is expanding at a rapid pace. The global brands are introducing medium-priced products, which can help in gaining wider popularity among these consumers. Additionally, the rapid e-commerce expansion is also playing an influential role, where these companies are providing additional discounts to attract more consumers.
The men’s segment marked its dominance by contributing to the highest revenue share in 2024. The dominance of the segment is attributed to the wider consumer base of the male population due to the higher amount of testosterone and androgens that promote faster hair growth. The electric shavers market is anticipated to grow rapidly as companies are introducing a wider product portfolio to the male segment, where they can use the device for various purposes. The rapid technological advancements are anticipated to introduce smart shavers, which will help in attracting a wider consumer base in the future.
The women’s segment is anticipated to emerge as the fastest-growing during the forecast period of 2025 to 2034. The growth of the segment is attributed to the changing female preferences towards home grooming solutions. This is helping in creating a business base for women’s electric shavers, through advancements in technologies like blades and designs. The companies are introducing shavers which can help them target sensitive skin areas without any reactions or allergies.
The offline segment generated a significant revenue share in 2024. The growth of the segment is attributed to the traditional purchasing method, mainly of electric devices. The electric shavers market is growing rapidly due to the higher brand investments in offline stores, where they are offering free demonstrations of these products to gain the public's trust. Additionally, the offline mode also provides immediate availability of the products, which is more preferable by the consumers. Additionally, retail chains like Walmart, D-Mart, Croma, Reliance and others are offering these products at cheaper costs, which is expected to help in generating a larger revenue share in the upcoming years.
The online segment is anticipated to emerge as the dominant one during the forecast period of 2025 to 2034. The growth of the segment is attributed to the wider product availability on e-commerce platforms like Amazon, Flipkart and many others. The electric shavers market is anticipated to gain more popularity as the changing lifestyle patterns are also influencing home delivery options. The rising presence of global brands is also helping the segment to gain more consumers due to their reputation. Additionally, the rise of technologies is helping consumers to compare the features and products and also access the product reviews, which can help in enhancing their consumer experience.
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