Body Shapewear Market Growth, Innovations, and Market Size Forecast 2034

Body Shapewear Market Growth, Demand, and Production Forecast 2034

The global body shapewear market size was reached at USD 2.81 billion in 2024 and is expected to hit around USD 6.18 billion by 2034, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period 2025 to 2034. The rising awareness regarding body image and the increasing demand for size inclusivity have driven the market growth. 

Body Shapewear Market Key Takeaways 

• The U.S shapewear market size was estimated at USD 0.95 billion in 2024 and is anticipated to grow at a CAGR of 8.91% from 2025 to 2034
  
• North America dominates the shapewear market with the largest revenue share of 48.11% in 2024.
  
• The Asia Pacific has held revenue share of 26.23% in 2024.
  
• The Asia Pacific shapewear market is expected to grow at the highest CAGR over the forecast period
  
• By end-use, The female segment held the largest revenue share of 94.85% in the shapewear industry in 2024
  
• By end-use, The male segment is expected to grow at the highest CAGR over the forecast period.
  
• By distribution channel, the specialty stores segment held the largest revenue share of 59.19% in the shapewear industry in 2024
  
• By distribution channel, the online segment is expected to grow at the fastest CAGR over the forecast period

Body Shapewear Market Overview

The shapewear market is increasingly shaped by a dynamic interplay of factors that reflect the evolving desires of consumers and advancements in technology. Traditionally, body shaping garments were centered on the pursuit of an idealized body image. However, the contemporary narrative has shifted; now, the focus is on accentuating natural curves and fostering self-confidence. This transformation is emblematic of a wider societal movement toward body positivity and inclusivity, where diverse body types are celebrated rather than conformed to narrow beauty standards.

Today's consumers are on the lookout for shapewear that provides long-lasting comfort and wearability. This demand has spurred significant innovations in material science, yielding breathable and flexible fabrics alongside seamless designs that enhance the overall user experience. Functionality remains paramount, as modern shapewear is tailored to offer targeted support in key areas. This is particularly important for achieving smooth silhouettes, allowing garments to be worn comfortably beneath various clothing styles, such as form-fitting dresses or tailored suits.

How Does Social Media Influence Promote Sells of Body Shapewear?

The influence of social media and celebrity endorsements cannot be overstated. Popular figures often set trends that spark consumer interest, driving the demand for specific shapewear products. The advent of innovative textile technologies has also led to the creation of high-performance materials that prioritize comfort, support, and effective shaping. In recent years, the market landscape has expanded beyond its traditional female demographic to include men and individuals of all body types. 

This diversification is exemplified by the emergence of shapewear products specifically designed for men, such as shaping vests, compression shorts, and body-cooling fabrics. These offerings respond to a broader cultural shift toward body positivity and self-expression, allowing men to enhance their body shape and confidence much in the same way women have traditionally done.

An essential trend is the growing acceptance and awareness of shapewear among men, which has contributed significantly to the industry’s overall growth. This shift is not merely a marketing phenomenon but a reflection of changing societal attitudes toward body image. As consumers increasingly prioritize comfort and improved self-esteem over rigid beauty ideals, the shapewear market has blossomed into a thriving segment.

Innovation in textile technology has played a crucial role in refining shapewear. Many products now feature seamless designs and advanced materials that provide targeted compression without sacrificing comfort. For example, shapewear made from smart fabrics can adapt to body temperature changes and movement, ensuring a tailored fit that supports the wearer’s activities, whether during high-intensity workouts or daily tasks. 

Moreover, the rise of e-commerce has revolutionized the way shapewear is marketed and sold. Digital shopping platforms have made these products more accessible to a global audience, allowing consumers to easily explore a wide range of options from the comfort of their homes. Influencers and celebrities leveraging their social media presence have further intensified interest and propelled sales within this category.
As a result of this intricate network of factors that address changing consumer needs and preferences, the shapewear industry is poised for significant growth in the coming years.

As the focus continues to shift toward comfort, inclusivity, and innovation, the shapewear market will likely flourish, catering to a more diverse and health-conscious consumer base.

Body Shapewear Market Trends 

• In 2023, SKIMS, the innovative brand founded by Kim Kardashian, is estimated to have achieved a remarkable revenue of $750 million, marking a significant 50% increase from $500 million in 2022. This rapid expansion is noteworthy, especially considering that in its foundational year of 2020, the company generated approximately $145 million in revenue, setting a strong trajectory for future growth.
• Spanx, a pioneering name in the shapewear industry since its inception in 2000, continues to hold a prominent position in the market. Although specific revenue figures remain undisclosed, it's worth noting that the company's valuation reached $1.2 billion in 2021, following an acquisition by investment firm Blackstone, underscoring its robust market presence.
• Maidenform, part of Hanesbrands Inc., reported net sales of $512 million for the year 2022, reflecting a slight decline of 3.9% from the previous year. Despite this dip, Maidenform maintains a significant footprint in the shapewear landscape, known for its quality products.
• Wacoal, a Japanese brand with a substantial foothold in the U.S. market, reported global sales of approximately $1.3 billion in its fiscal year 2022, with shapewear forming a crucial segment of its offerings.
• In terms of broader retail performance, H&M recorded a revenue of $22.26 billion for the fiscal year 2023, exhibiting a modest increase from the prior year. Meanwhile, SHEIN, the rapidly growing e-commerce platform, saw its revenue soar to roughly $33 billion in 2023, reflecting an impressive growth rate of 43% compared to 2022.

Body Shapewear Market Report Scope

Body Shapewear Market Opportunity

There is a significant opportunity to expand size ranges in the apparel market, catering to a diverse clientele that encompasses all body types. This includes the development of comprehensive plus-size lines and styles tailored to various body shapes. Marketing strategies should pivot towards promoting self-confidence and empowerment, moving away from narrow ideals of beauty towards a more inclusive narrative.

Technological advancements in fabric development can enhance the product offerings, particularly with the creation of breathable, moisture-wicking, and sustainable materials that prioritize consumer comfort as well as environmental consciousness. Innovations such as smart shapewear, which incorporates features like temperature regulation, posture correction, and even health monitoring, represent a cutting-edge approach in the marketplace.

Designs that emphasize seamlessness and comfort are critical, ensuring that shapewear is suitable for everyday wear without sacrificing style. Furthermore, expanding product ranges to include specialized shapewear can meet various consumer needs—whether for postpartum recovery, athletic support, or medical compression. The integration of shapewear with activewear offers multifunctional solutions, appealing to consumers looking for versatility. Leveraging online platforms, social media, and influencer marketing strategies can effectively engage a broader audience.

Providing tools for online fittings, virtual consultations, and personalized product recommendations enhances the shopping experience and instills customer confidence. Additionally, consumers tend to favor products with extensive positive reviews, making effective customer feedback a vital part of the marketing strategy. A commitment to using recycled or sustainable fabrics, alongside transparent supply chains and fair labor practices, will resonate deeply with ethically conscious consumers.

Nevertheless, there are challenges to consider. Prolonged use of tight shapewear may lead to discomfort, including restricted breathing, digestive complications, and impaired circulation, potentially deterring repeat customers. The evolving societal emphasis on body positivity and self-acceptance may cause a shift in consumer preferences, driving demand away from traditional shapewear in favor of comfort-oriented options. 

Moreover, the rise of athleisure and comfortable activewear introduces formidable competition, as these alternatives provide both support and comfort, appealing to consumers' desire for functionality and ease. Brands that integrate built-in support features within their clothing lines may further divert consumers from dedicated shapewear products, necessitating a strategic response from shapewear companies to adapt to this changing landscape.

Body Shapewear Market Segmental Insights

End-use Insights

The female segment is the dominant force in the shapewear industry, accounting for the largest share of revenue. This trend is largely attributed to the increasing emphasis on body image and fashion among women. Many women view shapewear as an indispensable element of their daily attire, motivated by the desire to enhance their body shape. Products like high-waisted shaping shorts have become particularly popular as they offer substantial support and create a sleek, smooth silhouette under various types of clothing. These items are versatile, making them suitable for both casual outings and formal events. 

Shapewear Market Share, By End Use 2024 (%)

Conversely, the male segment is projected to experience the fastest growth rate during the upcoming forecast period. This surge is driven by shifting fashion trends in men's apparel, coupled with a growing consciousness about fitness and body aesthetics among men. There is an increasing demand for shapewear that not only enhances the male physique but also provides essential support during physical activities, catering to health-conscious consumers seeking both style and functionality.

By Distribution Channel Insights

In terms of distribution channels, specialty stores have captured the most substantial revenue share in the shapewear market. The appeal of these stores lies in the personalized shopping experiences they offer, where customers can physically try on products and receive tailored guidance from knowledgeable staff. This hands-on approach grants access to a carefully curated selection of high-quality shapewear that often surpasses the offerings available at larger retail chains.

Shapewear Market Share, By Distribution Channel 2024 (%)

On the other hand, the online segment is anticipated to grow at the most rapid pace in the coming years. This growth results from the unparalleled convenience and accessibility that online shopping provides to consumers around the globe. With the rise of high-speed internet and mobile devices, shoppers can effortlessly explore an extensive range of shapewear options from the comfort of their homes. This allows for comprehensive comparisons of styles, prices, and customer reviews, greatly enhancing the shopping experience.

By Regional Insights

Geographically, the North American shapewear market holds a commanding revenue share, fueled by heightened consumer demand, innovative product offerings, and a robust retail infrastructure. A growing awareness surrounding health and fitness has prompted consumers to seek shapewear that not only enhances their appearance but also delivers comfort and support.

Shapewear Market Share, By Region 2024 (%)

Meanwhile, the Asia Pacific shapewear market is poised for the highest growth rate during the forecast period, bolstered by increasing fashion awareness, shifts in urban lifestyles, and rising disposable income among consumers. As awareness of body image and personal aesthetics continues to evolve, so does the demand for shapewear that not only flatters but also aligns with the latest fashion trends.

Body Shapewear Market Recent Developments

UnderNeat

• Partnership- In April 2025, Kusha Kapila launched her innovative shapewear brand, UnderNeat, which has successfully obtained funding from Fireside Ventures. Ghazal Alagh, co-founder of Mamaearth, has also joined as an investor, highlighting the brand’s potential impact in the market, according to sources reported by Moneycontrol.

Page Industries

• Profit- In February 2025, Page Industries, a licensed manufacturer of Jockey and Speedo in India, reported a significant increase in third-quarter profits to 2.05 billion rupees. This surge can be attributed to a growing interest in fitness trends and a robust demand for athleisure wear, with revenue climbing 7 percent year-over-year to reach 13.13 billion rupees.

Body Shapewear Market List of Top Companies 

• Nike, Inc.
• Adidas AG
• Spanx, LLC
• Triumph Intertrade AG.
• Leonisa  
• ANN CHERY
• Wacoal
• Under Armour, Inc.
• Jockey International, Inc.
• Shapermint

Segments Covered in the Report 

By End-use 

• Female
• Male

By Distribution Channel 

• Hypermarket & Supermarket
• Specialty Stores
• Online
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia 
  • South Korea
• Latin America
  • Brazil
  • Middle East and Africa (MEA)